For a rapidly growing sector, like healthcare, implementation of content marketing strategies is imperative. However, with patients queuing up, medical professionals often overlook maintaining their websites. Many healthcare providers still believe that creating a business website is enough to reach new patients. And, Dr. James Martin, a 45-year-old seasoned ophthalmologist, was not an exception. He […]
From seeking references of good doctors from acquaintances to finding reliable healthcare professionals online- the entire process has rapidly changed the way people find and contact medical professionals for treatment. Today, everyone uses the internet for different searches, so healthcare service providers must leverage this opportunity. If you own a healthcare website, you should optimize […]
In this digital era, content marketing is considered the king of any business, and life science businesses are not an exception. The creation of the right content can play a long game for any life science business, such as pharmaceuticals, biomedical technologies, cosmeceuticals, food processing, etc. When you create compelling content or visuals and educate […]
With the global population on the rise, demand for healthcare has gained massive traction over the last few years. But truth be told, things are more competitive now and call for effective promotion of services by forward-looking healthcare companies. In the quest to be the best, to be seen on the internet is half the […]
Stepping in 2023, everyone on the planet has turned their attention towards healthcare improvements in their life. This accelerated progress is influencing the whole ecosystem of online marketing. People are evolving and adapting to new technologies. The post-pandemic era has drastically changed the online behavior of people. Thus, staying online and keeping up with the […]
Content marketing strategy is an outline that defines the marketing strategy and the overall approach of the business to attract, engage and retain customers by creating and sharing relevant information and content through online media. It is a highly structured, analytical, creative, informative, and result-oriented approach that significantly places the expertise of the company in […]
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