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Author Archives: Sudeep Banerjee

Why Life Science Companies Need a Specialized Marketing Strategy

In today’s fast-evolving business landscape, marketing is essential for every industry. However, when it comes to life sciences, a one-size-fits-all marketing approach simply doesn’t work. Life science companies operate in a highly specialized and regulated sector where their audience—scientists, healthcare professionals, researchers, and biotech investors—demands accuracy, credibility, and innovation. In this blog, we’ll explore why […]

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5 Life Science Email Marketing Mistakes to Avoid in 2024

The number of global emails sent and received each day is projected to increase to more than 376 billion in 2025. And 99% of email users have stated that they check their inbox daily. Therefore, just like any other business, life science businesses can benefit significantly from successful email marketing campaigns. Email marketing plays a crucial role in the realm […]

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Biotech Marketing: Applying Digital Strategies For Better Results

In a world full of inventions, biotechnology stands at the forefront of modern innovation. It uses biological systems and living organisms to create incredible things that impact our daily lives. From producing medicines to revolutionizing farming, biotech plays an important role in modern life. Ever wondered how renowned biotech companies ensure their discoveries get the […]

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Elevating Reach & Rank through SEO for Life Science Businesses

Every business today needs a specialized SEO strategy to stand out and reach the right audience. While SEO has specific common frameworks ideal for many industries, the bar is higher for life science businesses. This industry demands a more nuanced keyword research approach and better knowledge of intricate scientific language. Establishing credibility and trustworthiness is […]

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Harnessing the Power of Social Media for Life Science Marketing

In a dynamic landscape, life sciences marketing is the key to shaping the business’s customer communications and stakeholder relationships. Platforms like Facebook, Instagram, and LinkedIn are crucial to spreading brand awareness and eventually reaching a wider audience. This article will explore why life science digital marketing services are imperative for your business and how you can create a marketing […]

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