Author Archives: Sudeep Banerjee

7 Benefits Of Content Marketing Strategies In Life Science Company

Content marketing strategy is an outline that defines the marketing strategy and the overall approach of the business to attract, engage and retain customers by creating and sharing relevant information and content through online media. It is a highly structured, analytical, creative, informative, and result-oriented approach that significantly places the expertise of the company in […]

Life Science Digital Marketing Trends in 2021

Stepping in 2021, everyone on the planet has turned their attention towards healthcare improvements in their life. This accelerated progress is influencing the whole ecosystem of online marketing. People are evolving and adapting to new technologies. The post-pandemic era has drastically changed the online behavior of people. Thus, staying online and keeping up with the […]

Healthcare Marketing: How Digital Technology is Changing It

The business of healthcare marketing had never been easy. To begin with, it has some inherent, industry-specific difficulties. These difficulties are rooted in the very nature of the healthcare industry. This is because, in the medical and healthcare space, the product must always take center stage. After all, there is no value in a hospital […]