Content marketing strategy is an outline that defines the marketing strategy and the overall approach of the business to attract, engage and retain customers by creating and sharing relevant information and content through online media. It is a highly structured, analytical, creative, informative, and result-oriented approach that significantly places the expertise of the company in […]
Life science marketing is sort of a half-evolved thing. It’s almost like a growing mountain, promising but often misjudged. Despite the majority, being a life science professional is not only about getting your hands on research data but also knowing how to market things right to the online audience. For biotech, things are even harder […]
As a life sciences business, we often forget to market our research and hard work. While we deeply research, understand the outcomes, and create innovative products, we still struggle to supercharge our business results. The gap between our innovative work in life sciences and the required outcome lies in our digital marketing efforts. For this […]
Stepping in 2021, everyone on the planet has turned their attention towards healthcare improvements in their life. This accelerated progress is influencing the whole ecosystem of online marketing. People are evolving and adapting to new technologies. The post-pandemic era has drastically changed the online behavior of people. Thus, staying online and keeping up with the […]
The business of healthcare marketing had never been easy. To begin with, it has some inherent, industry-specific difficulties. These difficulties are rooted in the very nature of the healthcare industry. This is because, in the medical and healthcare space, the product must always take center stage. After all, there is no value in a hospital […]
Life science marketing is a bit different than other fields. You need to communicate with the scientists directly. Before making […]
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