5 Life Science Email Marketing Mistakes to Avoid in 2024

The number of global emails sent and received each day is projected to increase to more than 376 billion in 2025.

And 99% of email users have stated that they check their inbox daily.

Therefore, just like any other business, life science businesses can benefit significantly from successful email marketing campaigns.

Email marketing plays a crucial role in the realm of life science digital marketing, helping life science businesses improve engagement and cultivating meaningful relationships within the local community.

However, life science professionals are often occupied with critical research and trials and you can them. As a result, they might overlook strategic email marketing approaches, which may lead to unproductive results.

In the following sections, we’ll discuss the five most common mistakes individuals make in email marketing campaigns and the solutions required to overcome the challenges. Let’s dive in!

What are the Most Common Mistakes in Life Science Email Marketing?

The primary reason some life science businesses fail to achieve significant leads from email marketing is the errors embedded within their approaches.

Let’s take a look at the most common email marketing mistakes life science marketing agencies warn about.

1. Sending the Same Content To All

Email automation has simplified the task of sending emails to a broad group of audience. However, do you customize the email content for individual recipients?

No doubt, sending generic emails to everyone from your email list might be less time-consuming, but it can eventually lead to lower engagement levels.

Generic email content may lead recipients to feel that their preferences and interests are not valued. Consequently, they may eventually ignore or unsubscribe from your email.

Solution:

Understanding your audience is an important factor for successful life science email marketing. 

For example, sending content on biotechnology to someone interested in pharmaceuticals is ineffective. Therefore, the best way to deal with such a situation is to focus on personalized email.

Consider segmenting your email list based on demographics, engagement levels, click history, past purchased data, etc. 

Personalizing emails by addressing recipients by name or referencing their achievements, such as recent awards or publications, can leave a positive impression on your business.

Similar to any reputable life science marketing agency, conducting thorough audience research is essential. This approach will create a stronger connection with your audience, consequently attracting more leads.

2. Sending Emails in an Inappropriate Time

The time you choose to send your emails matters. It plays a huge role in your email open rates.

Many businesses target early-morning inboxes, initiating a blast of newsletters at 8 AM, which can result in decreased engagement.

Consider what your target audience or subscribers may be doing in the early morning. They could be preoccupied with housework, rushing, or traveling to work. Therefore, there’s less chance of your emails getting opened.

Solution:

A survey conducted by HubSpot states that in the United States, the best times to send emails are between 9 AM to 12 PM EST and 12 PM to 3 PM EST. Also, 27% of marketers who participated in the survey reported that emails sent on Tuesdays get the most engagement.

Consider sending your emails on Tuesdays between 9 AM to 3 PM EST. Try to avoid emailing on Sundays and after 6 PM on any day.

19% of marketers who participated in that survey believe that emails sent on Monday get substantial engagement. If you’re aiming to send emails on Monday, consider sending them between 6 AM to 9 AM EST and 9 AM to 12 PM EST.

Even though you have these recommendations, analyze your email campaigns and based on your email open rate continue experimenting with the time and finding the exact time that works best for your audience.

3. Poor Subject Lines

Did you know that 47% of email recipients decide to open emails after reading the subject line?

An email subject line is the gateway to your email. Good email content with a poor subject line is of no use as the subject line is what will make a user open your email.

So that is why creating a subject line is an important part of an email campaign.

Solution:

Having a captivating email subject line is essential. Here are some tips to craft subject lines that’ll help boost your email open rate.

• Pick eye-catching words and phrases.
• Keep your subject lines simple and short.
• Consider using numerals instead of writing out the numbers.
• Try to keep them between 20-40 characters.
• Add at least one emoji to enhance visual interest.

4. Talking Excessively About Oneself

When sending life science emails, many businesses make mistakes by talking only about themselves and their business.

When you send someone an email that starts with “I,” “we,” or “us,” can instantly put the reader off. What your audience wants is to know how your business can be beneficial for them.

Solution:

People are generally not interested in your services or products; they prefer to know the benefits your business can offer them.

So, when writing your life science email content, include “you” or “your,” this can make your readers feel positive about themselves and more engaged with the information you are providing. Showcase the benefits people can get from your services.

Furthermore, this encourages the recipient to read more about your products, services, or research theories.

5. Ignoring Performance Measurement

Many businesses craft quality email content but overlook measuring the performance after sending it. Therefore, they are unable to identify which type of content, graphics, and subject lines work best for them.

Solution:

Email marketing platforms, such as Hubspot, MailChimp, Zoho Campaign, etc., help businesses measure the success of their email marketing campaigns. One can utilize this to track their email performance, like open rate, clicks, revenue generated, etc.

A life science digital marketing company can help streamline your processes by providing accurate performance data and statistics.

Experienced professionals typically possess innate knowledge regarding the best and most advanced tools. A reliable marketer can truly simplify your email marketing task by thoroughly reviewing your demographics and other essential areas before conceptualizing and sending content to your recipients.

Implementing the Right Approaches in Your Life Science Email Marketing

Promoting your business through email marketing is more cost-effective than any other marketing tactic. Effective email marketing is crucial for life science businesses to engage with the audience and generate leads.

Through email marketing, you can easily deliver research findings, product updates, industry trends, tips, and other valuable insights to your subscribers and target audiences. 

The best part is you can send your content directly to their inbox through emails in just one click!

However, avoiding common mistakes is essential to ensure the success of your campaigns. The above-mentioned email marketing mistakes will help you avoid critical errors, and the solutions will significantly refine your proficiency and help optimize email strategies for maximum impact.

As the volume of emails continues to rise around the world, businesses, especially in the life science sector need to stand out. 

Being an experienced Life Science Marketing agency, we have over two decades of expertise in creating successful email campaigns and creating captivating email copies and subject lines. So, if you are looking to grow your life science business, reach us for a free quote.