What “BRAND” Actually Means for Life Science Companies?

‘Brand’ is one of the central terms of marketing, yet there’s a lot of confusion about its meaning. ‘Brand’ actually […]

How to Craft a Solid Positioning Statement for Life Science Brand

Positioning can be considered as the DNA of your life science brand. It’s the private language, which serves as the […]

5 Events Every Pharma Marketing Professional Should Know About

The pharmaceutical industry is a dynamic place, and pharma companies have to face many challenges when it comes to […]

10 Benefits of Being an Affiliate of B3NET Bio

Affiliates have always served as efficient marketing partners for businesses. Many big as well as small scale companies […]

6 Challenges of Life Science Marketing and How to Overcome Them

When it comes to marketing, the life science industry has always lagged a bit behind as compared to other verticals […]

How Digital Marketing Influences the Life Science Industry

When it comes to digital marketing, the life science industry is not very famous about involving actively in it, as compared to […]