Blog
26
March
2014
The Science Behind Making Visitors “Hook” To Your Content
Posted By Sudeep Banerjee

A lot has already been said about how content marketing is the “in thing” today. People have spoken extensively about the important factors that play a crucial role in grabbing eyeballs and the attention of visitors and readers alike. It is important for people to understand that these factors that help in making a content go viral has their own set of scientific reasons as well. Confused about how science can influence people? Stop scratching your head and read on to find out.

Content that Excites the Human Brain and How?

We all aim to hook visitors to our website. But there are very few people who know the tricks of the trade. Several scientific reasons play a crucial role in influencing a reader’s brain to stay tuned to a web page. This blog will provide you all the details and much more so that you can fine tune your skills and grab a few extra eyeballs.

The Power of Images

Lets face facts, readers coming to your page have an attention span of 5 to 7 seconds. If you can tempt them within this time, then they will stay, else they will go. So, in just 5 seconds all you can do is post an image or an infographic that has all the relevant information stuffed, in short and crisp sentences. What more? Images or infographics have the power to titillate the neurons in your brain cells. A study published in Nature Neuroscience states that when neuron responses were measured in 11 patients, 14% of the neurons out of 427 single neurons responded well to images. This implies that posting flashy images work for readers since the neurons in their brain cells get “hooked” to the images.

The Craze behind Videos

Videos convey messages that you are looking for within a couple of seconds and that is what interests viewers the most. Videos are preferred than static images because they are much more visually appealing. The amygdala, a part of the brain, focuses on the basic emotions. And we all know that videos are all about expressing certain ideas through motion that connects with people on the emotional level. Videos have the tendency to trigger emotions much faster than text. 90% of the information that reaches the brain is mostly visual (images or videos) and they get processed 60,000 times faster than text. That’s not all, studies focusing on eye tracking reflects that videos are the first thing that people notice.

Facts and Figures keep You Intrigued

The frontal lobe of the brain focuses on logic and motivation. The human brain looks for logic in whatever hits their eyes and the content needs to keep them motivated. Hence the focus today is on adding relevant facts and statistical figures to your content so that the information can motivate readers to continue reading. Alarming statistical figures give readers the right dose of motivation and has a strong sense of logic to it as well. Numbers do the trick to keep the interest alive among visitors while reading your content. So keep adding the numbers and the case studies.

The Language

Nobody has the time to read poor English and a drab style of writing. You need to tweak your language and make it peppy to create an impression among your target visitors. And remember you just have a couple of seconds to do that. Language excites the temporal lobe of your brain so it needs to be perfect. One of the recent trends that is catching up big time is the concept of storytelling. So make sure you spice up your content in the right way with an impeccable language style to keep the temporal lobe of the brain interested in your content. Add value to your content by providing useful information, that will benefit readers.

Now that the science of understanding what excites the human brain to get “hooked” to your content is clear, make sure you follow the points mentioned above.

Sources:
http://www.insivia.com/top-10-reasons-to-use-video/
http://klab.tch.harvard.edu/press/the_dallas_morning_news.html
http://contentmarketinginstitute.com/2013/12/brain-on-content-marketing/

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4 Comments on “The Science Behind Making Visitors “Hook” To Your Content
James
June 24, 2014 at 12:40 pm

Hi I am so thrilled I found your blog, I really found you by mistake, while I was
browsing on Askjeeve for something else, Anyways I am here now and would just like to say kudos for a fantastic post and a all round interesting blog (I also love the theme/design).

    Sudeep
    June 26, 2014 at 9:21 am

    Hi James,
    Glad that you like my website. Thanks

Kurtis Hendon
September 8, 2014 at 12:18 pm

Wow, fantastic blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your site is fantastic 😉

Donny Maskell
September 11, 2014 at 6:33 am

I have read this post and if I could I desire to suggest you few interesting things or advice.
Maybe you can write next articles referring to this article.

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