Blog
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March
2014
The Influence Of YouTube On Life Science Marketing
Posted By Sudeep Banerjee

Life science and YouTube, doesn’t blend well. But these days not all of the heavy weight and serious subjects are lying in the creepy fat books which offer marketing tricks. To get a clearer picture, let’s take YouTube as a pioneer of video sharing and entertainment, which was solely meant for music and movie trailers. But for the last decade it’s importance in the boardroom meetings and marketing strategies have changed the dynamics of business and social media. All you need to do is just create an account and it’s like your own video channel.

Life Science – the Industry

Life science on the other hand sounds pretty boring but if you get deep into, it has the beauty of creation. The perfect rendition of biology and social media is beyond comprehension for many. To ensure that the business reaches out to its people we need to tap in the power of social media and that is when YouTube comes into the picture. YouTube is touted to be the 2nd most popular search engine, therefore, you can guess that the power it exudes is unmatched.

The Statistics that State the Wide Reach of YouTube

  • Over 4 billion videos are viewed everyday on YouTube.
  • More than 3 billion hours are spent by users each month on watching videos in YouTube.
  • The year 2011 was a benchmark because YouTube had more than 1 trillion views.
  • The revenue collected by business has doubled for four years consecutively.
  • On an average, the number of views every day is way more than 4 billion.

If these are the consistent statistics it has received over the years then you can comprehend the power any business has if they market their products and services well on YouTube.

The Blend of YouTube in Life Science Marketing

The supreme global reach of this website and the ease of access has made this one of the most powerful social media tools. Businesses specially the life science sector is tapping this power well to get their conversion and see the revenue bells ringing. Considering the global audience entrepreneurs would get, it is definite that it will boost your business tremendously. Needless to mention that the ads flashed on YouTube gives you the leads which increases the scope of conversion.

One of the major advantages of this search engine is the ability to have direct access to your business with the help of just designing a video and making it go live. The focus is always on the content of the video so designing a stylish video is important to grab the eyeballs of your target audience.

Final Thoughts

If you still have not understood the boost that your business might get from YouTube, then you are wasting your time reading this. Make the most of the opportunity that this powerful social media tool offers you.

Image credit: Photobizx.com

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3 Comments on “The Influence Of YouTube On Life Science Marketing
Luciana
September 20, 2014 at 10:50 pm

There is no doubt that every one loves to watch video than to read a long story. It should take short time with clear vision and good resolution and with a short and more specified demo description 🙂

But It appears as some of the written text on your content are running
off the screen. Please let me know if this is happening to them as well?

This might be a problem with my web browser because I’ve had this happen before 🙁

Jenny Mathew
October 17, 2014 at 12:53 pm

Short videos of new invention and stories or a new launched product can clear the vision as well as grab the attention of visitors.
Because It is a decade of you tube. Carry on guys 😉

Thomas Miller
January 14, 2015 at 12:25 pm

People or the target audience like to go through the video demo of 60 secs to 1 min rather than a long content.
So, a good content on a right topic. keep it up.

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