Irrespective of the frequent updates that Penguin and Panda make and the numerous times SEO professionals change their marketing strategy to live up to the updates, content marketing still rules the roost. That’s not all, the recent updates state that Google has developed a recent love towards social sharing. This implies, the more you share your content, the better it is for your website. So social sharing is the new mojo of Internet marketing. So write a peppy article or jazz things up with a short video or splash in some colorful images with interesting facts in the form of infographics and do your best to share it in the social networking platform. The marketing strategies used in the networking profiles also bring an engrossing twist to your social sharing agenda.
Special Features for Sharing a Content in Social Profiles
Twitter – Catch the daily feeds of your favorite celebs on Twitter. Yes Twitter is a very popular networking site among celebs because all they need to do is tweet. And to make social content marketing all the more easy Twitter brings to us Hashtags. Hashtags are a fun way of making a content go viral and also allows users to join the debates and discussions about the content. Hashtags are a marketing strategy that has seen tremendous response in Twitter.
Pinterest – Images speak a thousand words all within just one glance. Isn’t it cool? Yes, images today have a higher preference among users as compared to articles or blogs. So the more images you can put about your business, the products that you’ll offer or the quality of service, the wider user base you shall boast off. Entrepreneurs love it when people are talking about them. If you want the same thing, then join Pinterest and use images to ‘Pin’ them.
Facebook – Facebook probably changed the market scenario of social sharing. And it still has a lot in store to offer us. This comes in the form of ‘Page’. Create your business page and let people know what your business is all about. The more likes and follows you have, the better it is for your business page. Facebook not just offers a business page for you but also provides space to write about your business, share photos and even videos, all within that page.
Youtube – Youtube is the second most popular search engine after Google. This itself speak volumes about the kind of traffic this place might get for your content. Design a video a couple of minutes long, create an account in Youtube and publish your video. You are sure to grab eyeballs if you can place your video within the right target audience. Targetted traffic can do wonders for your business and Youtube provides the direct platform for you to do that.
These networking profiles provide enough scope for social content marketing. Ask why? Because all these profiles have certain unique features that help you to plan your marketing strategy to hit bull’s eye.